The new definitions of privacy on the web

My Homepage with my Tumblr Blog Feed opened

Upon the sharing of a friend on Facebook (ahhh… the power of social recommendation…), I discovered a new service called  in which enables anyone to build a personalized page on himself or anyone else and then link to it the main social content production factories. They currently carry 14 services including Facebook, Tumblr but also your DVD queue from Netflix, your checkins from Foursquare or the last tracks you’ve been listening on
Once you’ve added all services, the user coming to your page can click on the services you’ve added and a window will display whatever stream of activity you’ve had on that specific service.
Testing it yesterday, I mechanically added all the services I’m using including Netflix and Foursquare. Once I realized that everybody could then follow my physical traces around NY through Foursquare or all photos that I posted to Facebook (and where these only get displayed to a selected list of people), I freaked out and decided to limit that to only the safer LinkedIn and other Twitter feeds.

Well, boy, it was easy to add services but it was a nightmare to remove them. doesn’t include a “Remove The Service” option… Sure, they’re in beta but given the nature of their business, that should probably be part of your MVP feature… So then I went to all the services I wanted to get off my page and remove the authorization for to access these data. But even with that, kept the latest stream of data imported. Sure, nothing new was going to get published but all of the content previously imported was visible.

I ended terminating my account at to clean it. Don’t get me wrong, I think the service is pretty neat (rebuilding a page right now), but I was a little taken aback by the difficulty to keep track of all your social traces. That comes around a fairly large debate, initially provoked by the launch of PleaseRobMe which list empty homes by tapping into Twitter API. While Foursquare is a closed network (you need to approve your friends), more and more people link it automatically with their Twitter account which is an open network, all of a sudden revealing to anyone who wants to find it whether you’re at home or not. Foursquare countered back on that issue but this is just the beginning of more and more debates around open systems.

One of the key improvements there would probably be for the main companies that offers to link your accounts to open systems like Twitter to state clearly that you pushing out data on the open. I also think that the details of permissions given to 3rd-party services should be much more detailed on networks like Facebook and Twitter. You basically should be able to have the same detail of what you’re authoring and to whom as you have in your Facebook privacy settings. For once, I might be pretty ok (actually I know I would…) to display on my Foursquare badges, but not necessarily all my checkins…

The photo above shows my welcome screen on with my Tumblr blog feed open

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“Reading Mr Market’s Mind” -> A positive view

Image representing Fred Wilson as depicted in ...
Image via CrunchBase

From Fred Wilson’s blog today:

“My head is in the same place it was last October and November when “the world was coming to an end”. I think we are in for a bad 2009 and a weak 2010 and maybe a better 2011. I also think we are going to see many large industries changed fundamentally by this downturn.”A VC, Apr 2009

The most cynical analyst tends to say that we’re just going through a classic pendular effect and that it’ll all go back to how it used to be. I actually agree totally with Fred’s thoughts: for a lot of industry segments, we will not get back to what it used to be.

A couple of examples:

– Retail: high end luxury brands, outside of the very high end where prices never went down (Cartier will always prefer destroying old inventory than discount it), will have a though time getting back to the pre-crisis prices. People are getting used to get some of them cheaper or they just switch to more affordable products. The perpetual lookout for bargains should mean a lot of potential for all ecommerce startups that are surfing on that front (I’m thinking Stylefeeder, Shopittome etc.)

– Advertising: most of the advertisers (when they’re buying) are tasting with great pleasure the extra inches that publishers and media companies accept to do to land deals. The bonuses here are more transparency, more efficency, optimized performances, shared metrics… OVERALL: the need for any media platform to now prove to the advetiser its validity as an advertising platform. I don’t think that these guys will actually go back to the black box that was used before. That’s also good news for the internet (which is probably the biggest metric driven ad platform) and all of the startups behind such as BluKai, Simulmedia, Lookery etc. Behavioral targetting, because of its data driven efficiency, should also take off if it’s not blocked by privacy rights advocates.

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